👉 The thesis project explores the impact of social media algorithms on user engagement and mental health, specifically focusing on how personalized content recommendations influence addictive behaviors and emotional well-being. Through a mixed-methods approach, combining quantitative data analysis of user interaction metrics with qualitative interviews, the project aims to uncover patterns and underlying mechanisms that explain these effects. It also proposes actionable strategies for social media platforms to mitigate negative impacts while enhancing user satisfaction and mental health.
