👉 "Prefranked" is a term used in the field of marketing and advertising to describe consumers who are more likely to be influenced by advertisements than other customers. This can happen because they have been exposed to the advertisement, which may contain valuable information or benefits that are not immediately apparent to them. Prefranked consumers are often found to be more responsive to advertisements, as they tend to be more willing to take action and engage with brands in order to receive a product or service.