👉 Wholesalers are distributors that sell goods directly to consumers or retailers. They typically have a network of retail outlets, often in malls or other shopping centers where they can sell their products at competitive prices. Wholesalers may also include intermediaries such as manufacturers and distributors who work with wholesalers to distribute their products. Wholesalers are important for the distribution of goods because they provide a direct connection between the manufacturer and the consumer, reducing the need for middlemen in the supply chain.