Definition: A countersale is a promotional strategy in which a company offers a lower price on its products or services to customers who have previously purchased from them. This can be used for a variety of reasons, such as increasing sales volume, improving customer loyalty, or driving repeat business. In the context of counter-sells, this typically refers to a marketing strategy where a business advertises a sale or discount on their products or services in exchange for an additional payment from customers who have previously made a purchase. The
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