Definition: The term "backlink" refers to a link or web reference that points back to another website's page, typically from an external site. In the context of search engine optimization (SEO), it indicates that a website has been linked by other websites or search engines to its own pages, helping in improving their position and visibility in search results. A "backlink" can be either internal linking or external linking. Internal links are direct links within the same web page of another site, while external links are from other pages on a different domain, often related but not identical. For example, imagine you have a website named "TechHub". If "TechHub" has a link to another website called "TechWeb", this means that if TechHub is clicked by a user visiting "TechHub", the user will be redirected directly to "TechWeb" instead of being taken to an unrelated site like TechHub. This process can significantly improve the search engine rankings for both sites, making them more visible to potential visitors looking for similar information.
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