👉 "Antipopular" is a phrase that originated in the field of marketing and advertising, often used to describe products or services that are not currently popular among consumers. It can be used to describe any product or service that has not achieved widespread popularity or acceptance by the general public. In marketing terms, "antipopular" refers to a product or service that is perceived as inferior or unappealing to some consumers, but which still performs well in its market and continues to be popular with others