👉 Polls engineering refers to the practice of manipulating the design, presentation, and context of polls to influence public opinion or skew results in favor of a particular viewpoint. This can involve strategic placement of questions, leading language, timing of polls, and even the selection of respondents to ensure that the outcomes align with the pollster's objectives. While polls are meant to provide unbiased insights into public opinion, engineers may employ various techniques to bias results, such as framing questions in a specific way, cherry-picking data, or influencing the demographics of respondents. This practice raises ethical concerns about the integrity and reliability of poll data and its impact on democratic processes.
