👉 Non-lucratively refers to a situation where an individual or entity does not earn any money, profit, or revenue from their activities. This could be due to lack of profits or losses, as well as other factors such as lack of market demand or insufficient resources. In the context of business, non-lucratively means that the company's financial performance is below its potential earnings, indicating a significant loss on all investments made in the business. Non-lucrativity can also be seen