👉 Complaint engineering is a strategic approach used in customer service and product development to systematically identify, analyze, and address recurring customer complaints. It involves collecting data on complaints through various channels such as surveys, social media, and support tickets to pinpoint common issues and underlying causes. By understanding the patterns and root causes of these complaints, organizations can implement targeted improvements to products, services, or processes, thereby enhancing customer satisfaction and loyalty. This proactive method not only resolves immediate customer concerns but also helps in preventing future complaints, fostering a more resilient and customer-centric business model.
