👉 NBC Research, a division of NBCUniversal, has conducted several studies aimed at understanding consumer behavior and media consumption trends. One notable study examined the impact of streaming services on traditional television viewership, finding that while streaming platforms have grown in popularity, they still share the audience with traditional TV, particularly among younger demographics. Another research initiative explored the effectiveness of interactive content, revealing that viewers who engage more with interactive elements (like polls or quizzes) on digital platforms are more likely to stay tuned and share content on social media, enhancing brand loyalty and reach. These studies highlight the evolving landscape of media consumption, emphasizing the importance of engaging content and personalized experiences in capturing and retaining audience attention.
