👉 Exploratory research, often referred to as exploratory or preliminary research, is a type of investigation conducted to gain initial insights and understand the context, phenomena, or variables being studied. It involves collecting and analyzing data to identify patterns, generate hypotheses, and explore new ideas without the constraints of predefined theories or objectives. This phase is crucial for setting the stage for more rigorous research methods, such as quantitative or qualitative studies, by providing a foundational understanding of the research problem. Techniques used in exploratory research can include surveys, interviews, focus groups, and observational studies, all aimed at gathering broad, descriptive data to inform further investigation.
