👉 Craft research is a method used in qualitative social science research, particularly within anthropology and ethnography, to deeply explore and understand a specific culture, community, or practice through immersive fieldwork. Researchers engage directly with participants over an extended period, often living among them to gain firsthand insights into their daily lives, beliefs, and social interactions. This approach involves detailed observation, interviews, and sometimes creative activities like writing stories or producing visual content to capture the nuances of the subject. The goal is to produce rich, contextualized data that provides a comprehensive understanding of the phenomenon under study, often leading to nuanced interpretations that go beyond surface-level observations. Craft research emphasizes the importance of reflexivity, where the researcher critically examines their own role and biases in the research process, ensuring a more authentic and reliable representation of the community being studied.
