👉 Ballot math, also known as vote-adding or vote-counting, is a set of strategies and techniques used by political campaigns to maximize the impact of their vote counts in elections. It involves identifying and targeting specific groups of voters who, if added to the opposing party's total, could swing the election in their favor. This is done by analyzing demographic data, voter behavior, and issue positions to pinpoint these "swing" voters. Campaigns then tailor their outreach efforts—such as door-to-door canvassing, phone banking, and targeted advertising—to these groups, emphasizing issues that resonate with them. By strategically allocating resources to these key areas and voters, ballot math aims to influence the outcome of elections, particularly in close races where even a small shift in voter support can determine victory.
