👉 Advertiser computing, also known as programmatic advertising or real-time bidding (RTB), is a digital marketing model that enables advertisers to purchase ad impressions in real-time, through automated bidding processes. This system utilizes complex algorithms and data analytics to match ads with the most relevant audiences at the optimal time and place, maximizing ad effectiveness and efficiency. Advertisers bid on ad inventory based on specific criteria such as user demographics, browsing behavior, and location, allowing them to target their desired audience precisely. In return, ad networks or platforms facilitate the auction process, ensuring that advertisers receive the best possible value for their ad spend while publishers earn revenue from displaying ads. This model streamlines the advertising process, reduces costs, and enhances the overall user experience by delivering more relevant ads to consumers.
