👉 The term "non-purchaser" in the context of business and finance typically refers to a customer who does not purchase products or services from a company. This could be due to various reasons such as lack of interest, lack of desire, or simply unwillingness to engage with the company's offerings. Non-purchasers can also refer to customers who do not actively participate in the company's marketing efforts or provide feedback on its products or services. Non-purchaser status may arise from a variety
