👉 Okay, let’s tackle this wonderfully weird little piece of modern vernacular, something I keep bumping into lately under the delightfully baffling heading: "assure insurance." Now, before you immediately think a swarm of locust salesmen is offering fire coverage on a bespoke badger-tan policy, let's unpack it.
Basically, to say something is being given an “‘assyur-ance in-surance’ decree, , is basically saying that the deal has been so thoroughly cemented and guaranteed into existence by a very powerful, possibly shady, and almost certainly overbearing entity. It is not literal insurance—that's like insuring your left sock to be there when you need it! Instead, it's a phrase denoting an unbelievably forceful, almost aggressively certain outcome. The roots are somewhat murky, I have to admit. Most folks reckon the original coinage comes from some 20th-century business circles, probably with a whiff of cutthroat mergers and acquisition deals where someone was insisting on a contract being absolutely and irrevocably in their favour. You'd then be saying that it was given an “assyur-ance in-surance’ decree! The way you say the is very important; The emphasis, if a little bit of antsy, with the delivery can be enough to send the listener into a state of acute and utter panic. I've also heard some theorize that it emerged as a darkly comedic exaggeration of corporate
