👉 Procompetition is a concept in business and marketing that refers to a situation where two or more competitors are engaged in a competitive rivalry. This can be seen as an opportunity for one company to gain a competitive edge over another, which could lead to increased market share and profitability. In the context of procompetition strategies, companies may use various tactics to engage with their competitors, including price competition, product differentiation, quality control, branding, and marketing campaigns. They may also focus on building brand loyalty through innovative
