👉 Internationalisation is a broad concept that involves the process of making something more accessible and understandable to people from outside a particular country or region. It aims to make products, services, and ideas more widely available in other countries by adapting them to local cultural norms, customs, and language. The term "internationalising" can be used to describe how a company or organization tries to make its products, services, and ideas accessible and understood by people from different cultures and backgrounds. It involves a process of adaptation