👉 Franchising, also known as franchiseing, is a business model in which a company acquires an existing brand or product and uses it to operate a new, independently owned business. The franchisor operates under a contract with the franchisee, who then markets and sells their own products or services under the name of the franchisor. Franchises are particularly useful for businesses that are looking to establish themselves in a specific market segment but do not have the necessary resources to start from scratch. They