👉 The framing weapon is a concept in communication and rhetoric that refers to the strategic use of language, imagery, or context to shape how an audience perceives a particular issue or event. By selectively highlighting certain aspects and downplaying others, speakers or writers can influence the audience's interpretation and emotional response, often steering them toward a specific viewpoint or conclusion. This technique is powerful because it can subtly guide perceptions without overt persuasion, making it a key tool in shaping public opinion and discourse.
