👉 Eidology is a branch of anthropology that investigates and describes the ways in which people recognize, understand, and respond to social and cultural phenomena. It is a subfield within the discipline of ethnomethodology, which examines how individuals interpret and make sense of their experiences through language, gestures, rituals, and other forms of communication. In this context, "eidology" refers to the study of how people interpret and understand social and cultural phenomena.