👉 Churns, also known as customer losses or dissatisfied customers, refers to a situation in which a customer decides not to continue using a product or service. This can be due to various reasons such as dissatisfaction with the quality of the product, perceived lack of value for money, inability to provide satisfactory support or assistance, or simply having other options available that are more appealing.
Churns often occur when customers feel that their needs have been met or satisfied by a particular product or service, but
churns