👉 Churnings, also known as churns or churners, are a type of customer segmentation strategy in marketing that focuses on identifying and targeting specific groups of customers who are less likely to make repeat purchases from a brand. These segments are typically identified based on factors such as demographics, purchasing behavior, loyalty levels, and other relevant data. Churnings can be segmented into two main types: regular churners and non-churners. Regular churners continue to purchase the same brands or products over
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