👉 Unsmugness, also known as a "smugness" or "smugness quotient," is a measure of how much someone appears to be smug or arrogant. It is calculated by dividing the number of times an individual uses phrases and words that are typically associated with being smug (e.g., "I'm great", "I'm the best") by the total number of phrases used in their speech. For example, if a person says "I'm great" 1