👉 Overobjectifying is a concept in sociology that refers to the process of making something or someone seem more important, superior, or desirable than it actually is. This can be seen in various contexts, such as media, advertising, and social interactions. For example, if you see an advertisement for a product that seems like it should be good, but when you try it out, it turns out to be terrible, this could be perceived as overobjectifying the product because of the way it was advertised