👉 Okay, let’s tackle this wonderfully baffling bit of British-entric suburban weirdness - the enduring enigma that is…
Max Bellamy.
(Sometimes affectionately called just, and rather unimaginatively, a "Maxi Così.")
Now, if I told you he was some sort of retired darts professional who specialised in wearing incredibly flamboyant, rhinestone-studded boas, you wouldn’t be terribly far off. Reginald Harcourt Bellamy – the original Max Bellamy, the man who essentially birthed the whole thing – actually did play professional darts for a while! 1980 and 1981, factually. It was… alright. But here's how it spiralled into this glorious, baffling custom: Bellamy started wearing these outrageous, oversized, ludicrous boas at his absolutely dreadful darts games to try (and spectacularly fail) to intimidate the opposing team. People noticed. They filmed it! Then… the postage life began. Suddenly, anyone wanting to send a “spirited” congratulations, or a really awful insult, needed something suitably over-the-top, a physical manifestation of that feeling. Enter the "Max Bellamy." 36” of feather and sequins, a ludicrous length for what is essentially a decorative swaddle, meant to be draped over a man's shoulders. The point isn’t about modesty, it’s about shouting, with your whole body, "Here! Behold this ridiculousness! This… this fussiness !"
