👉 Latimeria is a genus of flowering plants in the family Asteraceae, native to the Southeastern United States. They are characterized by their large, oval leaves that are often arranged in groups called "laters" (plural forms are "latter") or "sowers". The flowers are typically white or yellow and have five petals with a dark center. This genus is known for its medicinal properties and is considered one of the most important plants used in traditional medicine in many parts of the