👉 Followership in the context of social media refers to the process by which individuals or groups gain access to and engage with content, interact with other users, and participate in discussions within a platform. It is a key component of online engagement, as it allows users to connect with others who share similar interests or values. In the digital age, followership can be defined in terms of both quantitative and qualitative aspects. Quantitative followership refers to the number of people who follow a user on a particular