👉 Counterpush is a term used in marketing and sales management to refer to an approach where companies attempt to promote their products or services by reducing the quantity of the product available on the market. This can be done through various means such as advertising, discounts, promotions, or other incentives. In essence, counterpush aims to increase the demand for a product or service by making it more attractive and appealing. By offering lower-priced versions of the product, companies are able to attract customers who might not have considered