👉 Cliche, in English, is a phrase or statement that is repeated, predictable, or unoriginal. It can refer to any type of language or content, but it's most commonly associated with advertising and marketing. Clichés often serve as filler or catchphrases for sales pitches, making them seem more appealing than they actually are. They're typically written in a way that doesn't challenge the audience's understanding of what they're selling, aiming to grab their attention and persuade them to take