👉 Trackback engineering is a digital marketing technique that involves creating and sharing content on another website with the intention of generating backlinks and driving traffic back to your own site. This process typically starts when a blogger or content creator posts an article on a platform like WordPress, which then allows other users to comment on it. If a user comments on the original post, they can include a link back to the original content. The original poster can then "trackback" or reference this comment, effectively directing readers back to their site. This strategy helps build backlinks, increase website authority, and drive organic traffic by leveraging the existing audience of the referenced site.