👉 Menu math, also known as menu pricing or menu engineering, is a strategic approach used by businesses to optimize their pricing and menu offerings for maximum profitability. It involves analyzing various pricing strategies and menu items to identify the most profitable combinations, taking into account factors such as cost, customer demand, competition, and perceived value. By adjusting prices or restructuring menu items, businesses can enhance their revenue, increase customer satisfaction, and ultimately improve their bottom line. This process often includes techniques like price discrimination, bundling, and tiered pricing, all aimed at maximizing overall profit margins while maintaining or enhancing customer appeal.
