👉 Celebrity engineering refers to the practice where renowned personalities, often celebrities, leverage their fame and public influence to endorse, promote, or even create products, technologies, or services. This phenomenon capitalizes on the trust and admiration fans have for these figures, enhancing the perceived credibility and appeal of the items or innovations they support. Celebrities can significantly boost a product's visibility and sales, as their endorsements often carry more weight than traditional advertising. This strategy is particularly effective in industries like fashion, beauty, and technology, where the celebrity's image can drive consumer interest and loyalty. However, it also carries risks, as a celebrity's personal controversies can negatively impact the endorsed brand.
