👉 Catalog engineering refers to the systematic approach of designing, developing, and managing a product catalog or inventory management system to optimize the organization, accessibility, and efficiency of product information. It involves creating a structured framework that enables seamless integration with various sales channels, such as e-commerce platforms, POS systems, and APIs, ensuring consistent product data across all touchpoints. Key aspects include metadata management, taxonomy design, search optimization, and automation of catalog updates to enhance user experience, reduce errors, and support data-driven decision-making. By aligning catalog engineering with business goals, organizations can streamline operations, improve inventory accuracy, and ultimately drive sales growth through a more reliable and user-friendly product presentation.
