👉 Bet engineering is a strategy used by bookmakers to optimize their profitability by adjusting the odds of bets in real-time based on market conditions and competitor actions. It involves analyzing factors such as the likelihood of an event occurring, the size of potential payouts, and the betting volume to set odds that maximize the bookmaker's expected profit while remaining competitive. By dynamically adjusting these odds, bookmakers can attract more bettors and increase their overall revenue, even if the odds themselves remain unchanged. This process requires sophisticated algorithms and real-time data analysis to ensure that the bookmaker's strategy is both effective and sustainable.
