Definition: "Usance" is a term in the context of marketing and advertising, often used to describe the process of creating content that appeals to certain segments of the audience. The goal of "usance" is to create content that resonates with and attracts specific audiences, such as younger generations or those who have specific interests or preferences.
Usance can be broken down into several key components:
1.
Content Strategy
: A comprehensive plan for creating and distributing marketing materials, including videos, articles, social
what should be said.