Definition: "Boonluggler" is a term used in the context of digital marketing to describe someone who promotes products or services by offering a freebie, discount, or other incentive that can be claimed as an additional benefit. This approach often involves creating a sense of urgency and scarcity, encouraging users to act quickly and claim the offer before it's too late. Boonlugglers are often associated with digital marketing agencies, where they work closely with clients to create campaigns that drive sales through their