Definition: Word "anticommercialist" means a business that promotes and sells products to consumers directly, rather than through traditional retail outlets. This approach involves selling products without any middleman or intermediary. Definition: An anticommercialist business operates in a way where they sell direct to customers (often online) instead of through conventional retail stores. They do not have an intermediary who processes transactions on behalf of the customer or deals with inventory, allowing them to offer competitive prices and higher margins.