Definition: The "trend lab" concept in marketing refers to a system or process developed by marketing companies that are designed to analyze consumer behavior, identify trends, predict future market demand, and forecast sales growth for their products or services. This approach allows marketers to quickly adapt their strategies based on new data and market conditions. In summary, the "trend lab" concept is an organizational tool used in marketing to gather and analyze consumer behaviors and trends, predict future market demands, and make informed decisions about product development, pricing, and sales strategy. It's a strategic planning method that helps marketers stay ahead of the game and identify new opportunities for growth.