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Definition of ‘Why is Content Marketing Important?
Content marketing is a strategy that uses content to increase brand awareness and drive customer engagement on your website or social media channels.
The term was coined by the founder of Hubspot, Neil Patel, in 2013 as an extension of his focus on the importance of building valuable relationships with customers through compelling content. He wanted to make the concept more accessible and less intimidating for marketers looking to engage in this type of marketing.
Example Sentence: "Content is king. It's the key to unlocking the power of the internet. Why is it so important? Because without content, we're stuck in a digital vacuum. And without our customers interacting with us, we'll never grow as an organization."
