👉 The word "Van Cleef & Arpels" comes from the French phrase "VAN-CLEEF", which means "from Van Cleef". The term refers to a collection of watches made by the Van Cleef & Arpels family, including the famous Van Cleef & Arpels brand. These watches are renowned for their precision and craftsmanship. The term is often used in conjunction with the names of the brands themselves: VANCOUVER, which is the name of the company that was founded by the Van Cleef family; CLEEF, the hallmark of their watches; ARPEL, a watchmaker known for its precision and simplicity. The brand's slogan is "Watches in a diamond," referring to the quality craftsmanship and unique designs found in many of their pieces. The word "Van Cleef & Arpels" has been used extensively in art and design circles as well, often associated with high-end watches due to their reputation for excellence in both style and quality.
