👉 Nonfrugality is a concept in economics that refers to an individual's ability or desire not to buy things that they don't need. This can be seen as a form of self-control, prioritization, or decision-making that encourages people to make more rational and sustainable choices. Nonfrugality helps individuals manage their financial resources more effectively by choosing less materialistic items over those with higher utility. Nonfrugality is often associated with sustainability goals such as reducing waste, conserving energy,