👉 Merchandisability in the context of business refers to the ability of a product or service to be sold, marketed and distributed effectively. It encompasses all aspects of marketing such as advertising, promotions, packaging, distribution channels, and customer service. Merchandisability is crucial for businesses because it affects not only the sales figures but also the brand's reputation in the market. A good merchandisability strategy ensures that a product or service can be easily identified by potential customers and helps to
