👉 Influence is a concept used in sociology and psychology to describe how people are perceived or affected by others. It refers to an individual's ability to influence another person or group through their actions, words, beliefs, or attitudes. Influential individuals have the power to create or change social norms, policies, and behaviors, which can lead to significant changes in society. Influence is often measured using various criteria such as charisma, popularity, authority, and empathy. It can also be influenced by a variety