👉 A copywriter is a professional who specializes in creating and writing content that promotes products, services, or businesses. They work with clients to understand their target audience's needs and create compelling copy that resonates with them. This can include writing blog posts, articles, emails, social media posts, and more to engage the reader and build brand awareness. Copywriters use a range of techniques, including persuasive language, storytelling, and attention-grabbing headlines to effectively communicate information to their audience.