👉 Blackwash, also known as "blackwashing," is a marketing technique in which a company or individual uses misleading information to conceal their true intentions or motives. In this context, it refers to the process of deliberately manipulating or distorting objective facts to mislead consumers about the benefits and drawbacks of a product or service. Blackwash can take many forms, including: 1. False advertising: Misleading advertisements that falsely portray the product as superior or better than its actual performance or capabilities.