👉 Zero engineering is an approach to product development that aims to eliminate traditional engineering processes by directly involving customers in the design and development stages. Instead of relying on predefined specifications or existing methodologies, zero engineering focuses on understanding customer needs and pain points through direct interaction, often using techniques like design thinking, prototyping, and iterative feedback loops. This customer-centric approach allows for rapid experimentation and adaptation, enabling the creation of products that more closely align with user expectations and market demands. By bypassing conventional engineering steps, zero engineering aims to accelerate time-to-market, reduce development costs, and enhance product quality by ensuring that the final product is a true reflection of customer needs.