👉 Wish engineering refers to the practice of designing or modifying products, services, or systems to better align with users' desires and preferences, often without their explicit awareness. This process involves understanding user needs through research and feedback, then implementing features or changes that enhance the user experience, making the product more appealing or functional. While it can lead to innovations that significantly improve user satisfaction, wish engineering also raises ethical concerns about manipulation and the potential for creating unrealistic expectations. By anticipating and fulfilling unarticulated user needs, companies can foster loyalty and engagement, but they must balance this with transparency and ethical responsibility.
