👉 Wholesale research involves conducting extensive, large-scale studies to gather comprehensive data and insights that can inform business decisions or policy-making at an organizational level. Unlike smaller, targeted research, wholesale research encompasses a broader scope, often involving multiple data sources, diverse methodologies, and significant resources. It aims to provide deep, actionable insights into market trends, consumer behaviors, competitive landscapes, and other critical factors affecting an industry or sector. This type of research is typically used by companies to validate hypotheses, test new strategies, or develop new products and services, ensuring that decisions are based on robust, evidence-based information.
