👉 The Wants Fluid, often referred to as the "WFF" (Want Fluid Factor), is a concept in behavioral economics that describes the additional motivation or desire individuals have to acquire certain goods or services beyond their basic needs. It captures the emotional and psychological drivers behind consumer behavior, such as the desire for status, social acceptance, or personal satisfaction. Unlike basic needs, which are essential for survival, wants fluidity is driven by subjective preferences and can be highly variable across different individuals and contexts. This concept helps explain why people might spend lavishly on luxury items or indulge in non-essential activities, even when it doesn't align with their fundamental requirements for survival or well-being.
